Who are we?
We’re a global data innovation lab,Â
trusted by our clients to define, design and deliver tomorrow’s
products, services and businesses today.
Praxis is not just our name, it’s what we do and build our reputation on.Â
PRAXIS = Process
INPUT - Strategy Development (Phase 01)
PLAN
1 - 2 weeks
Immersion is focused on gaining definition and alignment on the core project objectives, milestones and deliverables.
Immersion kicks-off with a full-day onboarding session with your core project team, and concludes with alignment on a Project Charter.
REVEAL
2 - 6 weeks
Discovery involves deep exploration of the consumer, category, channel and company to generate a rich set of insights, observations and data points.
From this we define Strategic Hypotheses that represent potential areas of exploration as we focus in on an innovation strategy.
ASPIRE
2 - 4 weeks
During the Synthesis phase, we continue to test and explore the strategic hypotheses to help inform an Innovation Strategy and a set of Innovation Platforms.Â
Together these define where and how we should focus innovation to provide a robust foundation for ideation.
DELIVERABLE
Project CharterÂ
DELIVERABLE
Strategic Hypotheses
DELIVERABLE
Innovation Strategy
OUTPUT - Solution Development (Phase 02)
XPAND
2 - 4 weeks
Development begins the journey of defining and articulating potential innovation solutions.
This phase if focused on generating a broad set of early-stage ideas called Notions that we use to generate learning both with the internal cross-functional team, and with consumers or customers.Â
IMPLEMENT
1 - 2 weeks
The Notions are translated into stimulus for an intensive qualitative evaluation exercise in which we explore relevance, uniqueness and appeal with target consumers.
Informed by this research, a subset of the Notions are prioritized and move forward to the Design phase.
SOLVE
4 - 8 weeks
Design involves the evolution of lead Notions into a portfolio of innovation Solutions.
Each Solution is brought to life through positioning, branding and design, supported by a business case and strategic rationale, and delivered ready for stakeholder assessment and research.
DELIVERABLE
Notions
DELIVERABLE
Â
DELIVERABLE
Solutions
PRAXIS = Process
INPUT - Strategy Development (Phase 01)
PLAN
1 - 2 weeks
Immersion is focused on gaining definition and alignment on the core project objectives, milestones and deliverables.
Immersion kicks-off with a full-day onboarding session with your core project team, and concludes with alignment on a Project Charter.
DELIVERABLE
Project CharterÂ
REVEAL
2 - 6 weeks
Discovery involves deep exploration of the consumer, category, channel and company to generate a rich set of insights, observations and data points.
From this we define Strategic Hypotheses that represent potential areas of exploration as we focus in on an innovation strategy.
DELIVERABLE
Strategic Hypotheses
ASPIRE
2 - 4 weeks
During the Synthesis phase, we continue to test and explore the strategic hypotheses to help inform an Innovation Strategy and a set of Innovation Platforms.Â
Together these define where and how we should focus innovation to provide a robust foundation for ideation.
DELIVERABLE
Innovation Strategy
OUTPUT - Solution Development (Phase 02)
XPAND
2 - 4 weeks
Development begins the journey of defining and articulating potential innovation solutions.
This phase if focused on generating a broad set of early-stage ideas called Notions that we use to generate learning both with the internal cross-functional team, and with consumers or customers.Â
DELIVERABLE
Notions
IMPLEMENT
1 - 2 weeks
The Notions are translated into stimulus for an intensive qualitative evaluation exercise in which we explore relevance, uniqueness and appeal with target consumers.
Informed by this research, a subset of the Notions are prioritized and move forward to the Design phase.
DELIVERABLE
SOLVE
4 - 8 weeks
Design involves the evolution of lead Notions into a portfolio of innovation Solutions.
Each Solution is brought to life through positioning, branding and design, supported by a business case and strategic rationale, and delivered ready for stakeholder assessment and research.
DELIVERABLE
Solutions
Case Studies
Satellite Monitoring
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Satellite Monitoring
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Satellite Monitoring
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Satellite Monitoring
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